it's whatever strikes my fancy, innit?
Historically, the global transition from polygynous to monogamous societies and the growth of alcohol consumption finds its basis in some crucial moments of the world history. The Greeks and Romans spread both formal monogamy and viticulture across the ancient world. With the decline of the Roman Empire, the Christian Church maintained and reinforced formal monogamy, albeit that effective polygyny remained widely practiced. At the same time monasteries became centers of brewing and winemaking techniques and spread viticulture around Europe. The industrial revolution brought about the major and definitive change towards effective monogamy and popularization of alcohol consumption. Both changes (in alcohol consumption and in marriage arrangements) were induced by changes in social structures, economic developments and technological innovations associated with the industrial revolution.